The company
Tony Roma’s is a chain of 200 restaurants located across 33 countries. The systems WiFi was installed in the UK based restaurants in December 2012.
Business objectives
“We were keen to encourage our clients to use the free WiFi within the restaurant, in order to encourage them to stay longer and spend more. We also wanted to increase the number of Likes and Follows to our Facebook and Twitter pages, and encourage customers to visit our social media channels to find out about our latest offers and events.”
Benefits of the genius WiFi system
“We’ve found a significant increase in the number of customers using our WiFi, and the amount of time they are using it for. We’ve had very good feedback from customers about the system, which has proved popular. Clients are more than happy to give something back and post messages onto their timeline in return for their free WiFi.”
