Keeping our customers in control

Our WiFi partner has recently written about the importance of end users of WiFi being able to have control over the data they are willing to share with companies. In the light of GDPR regulations last month, data protection is at the forefront of our minds.

GDPR outlines that individuals have a “right of access” to the information a company holds on them, and if requested the firm must supply the individual with their data within one month.

Our system provides users with ongoing access to all personal data captured after signing up for WiFi, as well as providing the functionality to update their marketing preferences and export data, via the portal. This was not a mandatory part of the EU’s GDPR legislation, it’s a differentiating level of transparency we wanted to achieve for our end users around the world, as well as the users affected in the EU.

Individuals logging into WiFi at a venue using our WiFi supplier have ‘unambiguous consent’. This means they are fully aware of the terms they are agreeing to. When a guest WiFi user ticks the consent box on the WiFi splash page, they will be presented with a “Terms Overview” screen explaining exactly how their data will be used.

Our Privacy Policy within the login journey has also been reduced from 1600 to just 260 words, which means no more tedious legal jargon, just simplistic language that clearly outlines what we collect, why we collect it and what we do with the data.

More details about the Portal

Our portal aggregates all of the information collected on the user when accessing WiFi at any of our WiFi supported venues and is split into 3 main areas:

My Personal Information

This area allows the user to view all of the personal information that has been collected about them, which can include their first name, surname, email, date of birth and gender.

My Activity

Users can access a breakdown of their activities, including the venues they’ve visited, marketing communications received, surveys completed, devices used to login to the WiFi and the method used to connect to the network.

My communication settings

We’ve given users the ability to view their marketing preferences and choose which companies are permitted to send them future marketing communications in this area of the Profile Portal.

The Profile Portal eradicates the big brother element of data capture and instead opens the doors and invites users to find out exactly what data is collected, how it will be used, and by whom. We have received overwhelming feedback from our partners and customers on how beneficial the early changes have been as the GDPR deadline looms (it’s only two months away!) and are proud to be leading the way in transparent WiFi data collection.

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